Pay Per click is another form of advertising through internet on various platforms like search engines. Also, known as Cost per click (CPC), Pay per click campaigns are the best form of publicizing via internet.

Through this approach every time the user clicks on your link the search engines are paid. The strategy goes as follows:


In this, the concept of business of the user is studied and a few keywords are analyzed and then, a particular combination is gathered, deleting the ones that have low return on investment.

Once done with the rough compilation, the keywords are submitted to with the search engines. This is known as paid listing or paid inclusion.


After keyword selection comes the phase of creating an attractive ad copy that will increase the profitability of every click. Then, a deep traffic analysis is done in order to study the entrance and exit routes of users and hence, removing any abnormalities.


Followed by the traffic analysis is the bid management process, in which the bid rates are decided with the customer’s consultation and then, comes the Return on Investment session in which the keywords that are bringing the maximum results are short listed.


Campaign reporting is the process that will keep you well informed of the keywords returning the maximum results and thus, will guide you further to squeeze/tweak the collection of keywords and have a final compilation of only the most efficient keywords.

Price Per Month $220 $410 $700
Campaign Set up fee (One off payment) $280 $480 $780
Consultation and Setup
Initial Consultation
Account Creation
Website & Goal Analysis
Campaign Setup
Conversion Tracking
Call Tracking Setup Consultation
Competitive Analysis Report Monthly Monthly Fortnightly
Campaign Optimization
Keyword Research & Bid Management 1000 2000 5000
A/B Ad Copy Testing
Conversion Tracking
Revenue Tracking Consultation (if applicable)
Regional Optimization
Ongoing Strategy Development
Quality Score Analysis Limited Limited Complete
Quality Score Comparison Report Summary Summary Detailed
Display Network
Text Ads
Image Ads* 1 3
Video Ads * (if Applicable) YES (Additional Cost for Video Creation)
Placement Sites Targeting
Site Exclusion & Optimization
Demographic Bidding (if applicable)
Mobile Ad Campaign
Mobile Campaign Setup
Mobile Device Targeting
Mobile Carrier Targeting
Bid Management
Remarketing Campaign
Audience management
Remarketing code consultation
Image Ads
Bid Management
Other Activities
Landing Page Consultation* $50 per page 1 3
Google Ad Extensions Consultation (if required)
Facebook or LinkedIn Ads Additional cost $140/month Additional cost $140/month Additional cost $140/month
Adwords Express (if applicable)
Google Analytics
Account Setup $50
Profile Setup $50
Advanced Setup Consultation $50
Funnel Tracking Consultation $50
Analysis & Monitoring $50
Intelligence/Alert setup $50
E-commerce Tracking Support Additional Cost Additional Cost Additional Cost
Weekly Report
Monthly Report
Advanced Reports
Customer Support
Email Support